Our starting prices, what each one covers, and the rules we hold to. Your exact price depends on scope, and you'll have it in writing before you pay anything.
Book your alignment callEvery client starts with an upfront engagement: we diagnose, align, and build. That's the core package.
Each core package comes with a monthly fee that keeps the work maintained, measured, and pointed at the goal. The monthly fee doesn't include ads.
Ads services are priced separately and are only available once a core package is done. Ad spend is always paid by you, directly to the ad platform.
Our monthly plans and all ads services are only available to clients who have first bought a core package. We don't take on ads or monthly work by itself. Ads and upkeep only work as well as the website and message behind them, and the core package is where we get those right. The Alignment Diagnostic on its own doesn't count as a core package.
Each package is an upfront fee for the main engagement, plus a monthly fee after that. Prices shown are where each package starts. Your quote is based on what the outcome actually needs.
For a business that needs a clear message and a website built around it.
$6,000
From · upfront
$250/mo
From
Up to 15 pages rebuilt, plus up to 50 more moved over as they are.
The Diagnose and Align steps, your positioning, and an aligned website, built and launched with tracking in place.
Upkeep of the site, and a check-in every quarter on how it's doing against the goal.
Doesn't include ads services or ad spend.
For a business that wants to keep aligning and measuring every month, not once a quarter.
$12,000
From · upfront
$750/mo
From
Up to 30 pages rebuilt, plus up to 100 more moved over as they are.
Everything in Foundation.
Ongoing alignment, so the website, brand, and message stay pointed at the goal as things change, and measurement every month, reported in plain language.
Doesn't include ads services or ad spend.
For a business that wants every digital asset worked on together, on one plan.
$25,000
From · upfront
Custom
Set with you based on scope
Up to 45 pages rebuilt, plus up to 150 more moved over as they are.
Set with you, based on what the outcome needs.
By application. We talk it through on an alignment call first, to make sure it's the right fit for both sides.
Doesn't include ads services or ad spend.
Ask about Full Alignment on an alignment call →Optional
$1,500–$2,500
A paid, standalone version of our Diagnose step. We review your business, website, ads, and brand, and give you a plain-language summary of what's working, what's in the way, and the one outcome we'd focus on first.
If you go ahead with a core package, the diagnostic fee is credited toward it.
The diagnostic on its own doesn't unlock monthly plans or ads services.
Ads send people somewhere. We run them once the website and message they land on are ready, and we measure them against the same goal as everything else.
Available only to clients who have bought a core package.
Add-on · flat setup fee
$2,500
From
A structured first test instead of a guess. We write and design 16 ads, 4 different approaches with 4 variations each, for one ad platform. Running them side by side shows which message gets the right response, and that becomes the starting point for ongoing ads.
About $150 per additional ad.
Ad spend not included.
15%
Of monthly ad spend · $500/mo minimum
Routine optimization of your running campaigns.
On $2,000 a month in ad spend, the fee is the $500 minimum. On $6,000 a month, it's $900.
Work outside routine optimization is $125/hour. We'll tell you before any hourly work starts.
Ad spend is paid by you, directly to the ad platform (Google, Meta, or wherever the ads run). It doesn't pass through us, so you always see exactly what's being spent.
That includes core packages, the Alignment Diagnostic, and the Ad Testing Kit.
It does not pass through Happy Avocado.
The fee is 15% of ad spend, with a $500 monthly minimum.
You'll know the full upfront cost and the monthly fee before you pay anything.
Anything else will be quoted before work starts, never added as a surprise.
Most of the work happens at the start: diagnosing, planning, and building. Payment before we begin lets us set aside the time and give the project our full attention. It also keeps things simple for both sides. The price is agreed in writing first, so you know exactly what you're paying for.
Ads send people to your website. If the site and the message aren't aligned yet, more ad spend mostly buys more visits that don't turn into anything. The core package gets the destination right and puts tracking in place, so we can tell you honestly what the ads are doing. We'd rather not take an ad budget when we can't stand behind how it's spent.
The upfront fee covers the main engagement: Diagnose, Align, and Build, scoped to the package. Foundation includes up to 15 pages rebuilt, plus up to 50 more moved over as they are. Growth includes up to 30 pages rebuilt, plus up to 100 moved over as they are. Full Alignment includes up to 45 pages rebuilt, plus up to 150 moved over as they are. The monthly fee covers upkeep and a quarterly check-in on Foundation, and ongoing alignment and monthly measurement on Growth. Full Alignment is set with you. No monthly fee includes ads services or ad spend. Before work starts, you get a written scope that lists what's in and what isn't.
Phase 2 tuning and ongoing improvements. This is optional and separate. Ads and ad spend. This is an optional add-on, and only after a core package. Rewriting pages we move over as they are. Pages beyond your package's limit. Outside services and licenses. Your domain, email, paid fonts, stock photos or plugins stay in your name, and you pay for them directly. Anything else will be quoted before work starts, never added as a surprise.
Most sites take from 3 days to 3 weeks. It depends on how complex your site is, any rules your field has to follow, and how fast you approve things. You get up to 3 rounds of changes. Phase 1 gives you a finished, working site. Phase 2 is optional, for firms that want us to keep improving it based on real results.
No. Monthly plans and ads services are only for clients who have bought a core package. If you're not sure where to start, the Alignment Diagnostic is a smaller first step.
Because scope varies from one business to the next. The "from" price is where each package starts. Your exact price comes after the alignment call or the diagnostic, in writing, before you pay.
You see and approve everything before it goes live. You get up to 3 rounds of changes. Nothing launches until you say yes.
Yes. You pay up front, and you own the finished work. We keep the right to reuse general code and design patterns for other clients, but never your content, photos, or brand.
You can renew at the pricing in place at that time, or go month to month at a higher monthly rate. We'll tell you the rate before your term ends, so there are no surprises.
No. We copy your domain settings and check every one by hand, email first. Your old site stays live the whole time. If anything is wrong, we can point back to it. The hands-on part takes about 20 minutes. The change can take a few hours to reach everyone, and up to a day or two. You pick how it happens: we walk you through it on Zoom, we do it for you, or your IT person does it with our step-by-step checklist while we're on hand to help.
We work hard so you don't. Your main pages get rebuilt. Older pages, like blog posts, move over as they are and keep their web addresses. If an address must change, we add a redirect so Google follows it. Foundation includes up to 15 pages rebuilt, plus up to 50 more moved over as they are. Growth includes up to 30 pages rebuilt, plus up to 100 moved over as they are. Full Alignment includes up to 45 pages rebuilt, plus up to 150 moved over as they are.
Tell us what your business needs to happen next. We'll tell you honestly how we'd get there — and whether we're the right fit.
Book your alignment call
