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Alignment

Good offer. Good team. Good ads. So why aren't sales growing?

You can have all the right parts and still be stuck. The parts have to work together. We line them up so your business can grow.

Rowing crew with life vests strapped to their oars, boat sitting still
The right gear in the wrong place.

The problem

The right parts, pointed the wrong way.

Most businesses are not missing a piece. Their pieces just don't work together. Here is what that looks like.

01

Good ads reach the wrong people.

People click, but they are not the ones who want what you sell. You spend more. You don't sell more.

02

A good offer is hard to see.

What you sell is good. But your website makes people work to understand it. They leave to think it over. Most don't come back.

03

Your ads promise one thing. Your team delivers another.

Customers notice. You lose money on redone work, refunds and buyers who don't come back.

The approach

We line up three things: the offer, the buyer and the company.

When all three line up, from the first ad to the last delivery, you get three results. Customers have a great time buying from you. Your results are easy to predict. And you keep more of every sale.

The buyer

Know what your buyers want.

What do they want to get? How do they want to feel? What do they care about most? We find out first. Everything else depends on it.

The offer

Make buying from you the easy choice.

We shape what you sell, how you package it and how you price it around what your buyers care about. Then saying yes feels easy.

The company

Keep the promise you make.

Your team, your delivery, your website, your ads and your brand all say the same thing. And they all keep the same promise.

A great customer experience

Results you can predict

More profit on every sale

How it works

How we work together

  1. 1

    Talk with us

    We talk about where you are, where you want to go and what is in the way.

  2. 2

    Learn what your buyers want

    We learn what your buyers want to get and to feel. We learn what they care about. And we learn what would make you the easy choice.

  3. 3

    Line it all up

    We line up your offer, your buyers and your company. Then we make your website, ads and brand match.

  4. 4

    Cut the extra steps

    We remove steps that slow buyers down or cost you money. Buying from you gets easier. So does delivering what you sold.

How long it takes

Alignment call

30 minutes.

Your new site

Most sites take from 3 days to 3 weeks. It depends on how complex your site is, any rules your field has to follow, and how fast you approve things. You get up to 3 rounds of changes.

Phase 1 gives you a finished, working site. Phase 2 is optional, for firms that want us to keep improving it based on real results.

The switch

About 20 minutes of hands-on work.

After launch

I check in at 7 days and at 21 days.

What I'll need from you

  • Access to your domain (or 20 minutes on a call to do it together)
  • Real photos of you and your team
  • A yes on the facts before anything goes live

The work that gets you there.

We do any kind of web work. Each piece is chosen because the outcome needs it.

Websites

New sites, redesigns, and landing pages. Clear structure, honest copy, fast load times, and tracking that shows what visitors do.

Ads

Google and Meta campaigns with clear targeting, creative that matches the site, and reporting that shows what the spend is doing.

Branding

Logo, identity, and visual system, plus the guidelines that keep it consistent on the site, in ads, and in print.

Positioning

The core message — who you serve, the problem you solve, and why you — written down and used everywhere.

Common questions

Do I have to do all four kinds of work?

No. Many projects start with one piece. The first talk shows which piece matters most right now.

Can you guarantee results?

No, and you should be careful with anyone who does. We can promise a clear goal, honest reporting, and work that's built to reach it.

What does it cost?

Core packages start from $6,000 upfront plus a monthly fee from $250. Ads are priced separately. Your exact price comes in writing after the alignment call. See the Pricing page for the full breakdown →

Who will I work with?

Happy Avocado is founder-led by Charles Schaar.

Will my email or my old site break when we switch?

No. We copy your domain settings and check every one by hand, email first. Your old site stays live the whole time. If anything is wrong, we can point back to it. The hands-on part takes about 20 minutes. The change can take a few hours to reach everyone, and up to a day or two. You pick how it happens: we walk you through it on Zoom, we do it for you, or your IT person does it with our step-by-step checklist while we're on hand to help.

Will I lose my Google rankings?

We work hard so you don't. Your main pages get rebuilt. Older pages, like blog posts, move over as they are and keep their web addresses. If an address must change, we add a redirect so Google follows it. Foundation includes up to 15 pages rebuilt, plus up to 50 more moved over as they are. Growth includes up to 30 pages rebuilt, plus up to 100 moved over as they are. Full Alignment includes up to 45 pages rebuilt, plus up to 150 moved over as they are.

Next step

Get your offer, buyers and company pulling the same way.

Start with a call. We will look at all three together. Then we will tell you honestly where they don't line up.

Book your alignment call